Courtney Goetz is an accomplished business manager known for her cutting-edge approach.

As the Head of Gaming Operations for TikTok, Courtney played a pivotal role in shaping the LIVE platform's content strategy, global user releases, engagement growth, and North America market positioning in the rapidly evolving digital landscape.

Before her tenure at ByteDance, she served as Partnerships Manager for Meta | Facebook, where she fostered key programs and content deals to drive platform growth. Her career also includes a significant role as Operations Manager for the Northwest Flower & Garden Show, and prior Social Media Director for the largest consumer event producer in North America.

Courtney currently serves on the Board of Directors for the Northwest Horticultural Society to help advance horticultural education and public garden access in the Pacific Northwest.

Outside of her resume, Courtney is a published photographer in three books, a prolific public speaker, and occasional author. She’s also a big ol’ nerd for plants and video games.


Personal References

  • Courtney is what’s formally referred to as “a force to be reckoned with”. She is highly intrinsically motivated and takes immense care and pride in everything she delivers. As everyone in the industry knows, Courtney’s a joy to work with. Creators, new team members, and industry veterans praise her collaborativeness. We trust Courtney to eloquently articulate her recommendations in detailed standard operating procedures that are built to last. She’s a builder of great things, not just 
“good enough” things.
    - Samantha Khieu, Agency Operations Manager @ TikTok

  • Working with Courtney has been one of the best experiences of my professional career. She is extremely talented in project management. She takes initiative to lead heavy projects with high visibility and keeps in constant communication with share holders, cross-functional partners, and team members to ensure the project gets completed within the timelines and within the budget. She is also an extraordinary team player, not hesitating to step in to help new or struggling team members. She is patient and candid in her approach and never shies away from a challenge. She is a great leader and inspires her team to be better day after day.
    - Hadrien Nollet, Creator Manager @ TikTok

  • Courtney is great with clients on the phone, via email and especially in person (which is essential in my line of work). She is very diligent, organized and hard working no matter the task she is given. Courtney worked on our digital & social media advertising campaigns. She absolutely turned it around from something that was an afterthought and money pit into a form of advertising that is now an integral segment of the annual ad campaign and a revenue stream. Courtney knows how to use, implement and analyze digital and social media… I’d hire her in a heartbeat to be my social/digital media manager if I owned my own business.
    - Bob O’Loughlin, fmr Sales Manager @ O’Loughlin Trade Shows

  • Courtney Goetz is a fabulous event producer, program, project and operations manager! We have worked together for several years at the Northwest Flower & Garden Festival. In my role as a programming contractor to the NWFGF I've had the opportunity to collaborate with Courtney on program content development, guest experience and services, marketing and promotion, resource procurement and talent management. She is by far the most unflappable manager I've worked with. Courtney is excellent at planning for all contingencies, and she can pivot at a moment's notice to address the unexpected variables that inevitably emerge. She seems to manage and collaborate at ease with all levels and roles of constituents. I recommend her enthusiastically.
    - Debra Prinzing, best-selling author and founder of SlowFlowers.com

  • Courtney was my day-to-day client for two major consumer shows in the Seattle-Tacoma DMA. During our partnership, I was incredibly impressed with her work ethic and understanding of all things marketing and communications. She is a creative thinker and adept at paid, owned and earned media strategy. As a client, she was always easy to work with and supportive of the full team, while keeping the goals and objectives top of mind. I would jump at the chance to work with her again!
    - Natalie Beaulieu, client manager at Revolution PR

  • I was fortunate to intern under Courtney at TikTok, and she has been the most motivating and supportive boss I've ever had. She leads by example with her strong work ethic yet always emphasizes a healthy work-life balance for her team.
    I was impressed by how Courtney handled projects while helping our team grow. She also took time to build strong relationships with everyone on the team. What I valued most was how Courtney takes mentorship seriously. She made time to understand my strengths and career goals, providing tailored guidance to help me gain confidence in my abilities. Under her leadership, I grew exponentially as a professional.
    - Abhishek Bonigala, BDE @ Tesseract eSports, fmr TikTok Product Intern

  • Courtney is an absolute rockstar in every sense of the word. Her exceptional business acumen combined with her deep understanding of the industry make her a rare find. Few individuals possess both qualities, but Courtney effortlessly blends strategic thinking with industry expertise. What truly sets Courtney apart is her unwavering commitment to teamwork and empowerment. She's not just a leader; she's a true team player who consistently uplifts and supports her colleagues. Courtney's leadership style is unparalleled as she leads by example, always moving forward with the team in lockstep. In addition to her impressive skills and leadership, Courtney's positive attitude and dedication to doing what's right make her a joy to work with.
    - Victoria Sun, Head of Creator Partnerships @ Fourthwall


Awards

During her garden design career, Courtney received numerous awards at one of the largest garden events in the world.

  • Gold Medal Award - 2 time winner: awarded for excellence in design, scale, realism, color, and horticultural accuracy. Judged by top garden designers and horticulture experts from across the globe. Currently holds the record for youngest gold medal winner in the event’s history.

  • American Horticultural Society Environmental Award: Design that best demonstrates the bond between horticulture and the environment, to inspire viewers through skillful design and appropriate plant material.

  • Fine Gardening Magazine Award: Design that best balances the ideals of inspiration and attainability. This garden inspires gardeners to reach for new levels of design excellence and creativity while keeping those goals achievable. Judged by Fine Gardening editors and writers.

  • Sunset Magazine "Western Living" Award - 2 time winner: Design work that exhibits the most beautiful, creative, and educational ideas to encourage effective use of horticulture and design for functional outdoor living environments. Judged by Sunset Magazine editors and partners.

  • Garden Wars charity competitor: winner of $1,000 donation for the Washington State Coalition Against Domestic Violence.